Trade show · Cannes

Your stand at ILTM Cannes 2026

ILTM Cannes (International Luxury Travel Market) is the flagship of the ILTM series run by RX: every year in late November or early December, the Palais des Festivals et des Congrès hosts four days of meetings between hotels and hotel groups, tourist boards, DMCs and cruise and yachting specialists, and travel advisors personally invited and vetted by the organiser. The 24th edition, in 2025, brought together over 2,350 brands and more than 2,500 buyers from 83 countries, for over 100,000 scheduled meetings. Almost everything here runs on 20-minute appointments booked before the show: your stand has to host those tables in calm surroundings and convey, at a glance, the journey you sell.

Gala hall lit in purple
Next edition
30 November to 3 December 2026
Frequency
Every year, in late November or early December
Visitors
Luxury travel advisors and agencies from around the world, personally invited and vetted one by one by the organiser, plus international media

Next edition

ILTM Cannes 2026

30 November to 3 December 2026 · Palais des Festivals et des Congrès, Cannes

in 5 weeks Time to get started

5 weeks left: still possible with a tight schedule or a premium modular stand. Contact us quickly.

Dates checked on 18 October 2026 on the official website, organised by RX (Reed Exhibitions). Rockstar Event is not the organiser of this show.

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The challenges

Making your stand a success at ILTM Cannes

Our advice

Think of the stand as the lounge of a fine hotel: an entrance that says at a glance who you are and where you take your clients, then appointment tables set back from the aisle, well lit, with careful acoustics and closed storage within reach. Your buyers move on every 20 minutes: a screen or tablet at each table replaces the pile of brochures, and a document sent that same evening beats a catalogue forgotten in a bag. Keep a more private corner for your key accounts, and the means to serve a coffee or a glass of water without leaving the stand.

  1. 01Running four days of 20-minute appointment diaries: enough tables, quiet enough to talk, and a name readable from a distance so every buyer finds you on time
  2. 02Conveying a destination, a hotel or a cruise to buyers who meet dozens of brands a day: materials, light, images and objects rather than brochures
  3. 03Hosting advisors from more than 80 countries with the level of service they expect from a luxury brand: welcome, drinks, storage and documents sent after the meeting

Turnkey

Your stand builder for ILTM Cannes 2026: from 3D design to breakdown

We know the technical rules and constraints of the Palais des Festivals et des Congrès, Cannes. You deal with one English-speaking contact, from first brief to breakdown.

  • Analysis of your location and hall visitor flows
  • Creative concept and photorealistic 3D renderings
  • Technical file and paperwork with the ILTM Cannes organiser
  • Fabrication in our workshop and pre-assembly
  • Transport, build-up and breakdown by our own crews
  • Storage and reuse for the next edition

Our custom stands in Cannes

Formats we build

Custom buildPremium modularEco-designedImmersiveGroup pavilion

A client evening during ILTM Cannes?

Partner dinner or cocktail reception for your clients: our event agency in Cannes designs it alongside your stand, with one project manager for both.

Request a quote for your evening

FAQ

Your questions, answered.

When is ILTM Cannes 2026?

ILTM Cannes 2026 takes place from 30 November to 3 December 2026 (Palais des Festivals et des Congrès, Cannes). Dates checked on the organiser’s official website on 18 October 2026.

How much does a stand at ILTM Cannes cost?

Design, build, installation and dismantling included, allow €7.5k to €18k excl. VAT for a 12 m² stand, €18k to €48k excl. VAT for a 36 m² stand and €44k to €128k excl. VAT for a 100 m² stand. Floor space, charged per m² by the organiser, and its technical services (electricity, rigging) come on top.

Pavilion Stand, SmartSpace or Space Only: which format suits ILTM Cannes?

The organiser offers three options. The Pavilion Stand is an off-the-shelf stand built by its partners, designed for first-time exhibitors, or a hotel or DMC coming with a single appointment diary. The SmartSpace is a larger stand built by its in-house team, suited to two or three diaries, such as those of a small hotel chain. With Space Only, the organiser provides the floor space and you choose your stand builder: that is our job, from design to dismantling, with projects from €5k excl. VAT. Floor space and the organiser’s technical services are charged separately.

How should the stand be laid out for 20-minute appointments?

Before the show, exhibitors select the buyers they want to meet in the organiser’s appointment tool, which generates a diary of 20-minute one-to-one meetings. Allow at least one table per diary, spaced far enough from the others to talk without raising your voice, with a power socket for a screen or tablet and closed storage for documents and personal belongings. Your name must read from a distance: a buyer coming straight from the previous meeting should find you without searching. We draw the floor plan from the number of diaries and delegates you plan to bring.

When should we start our stand for ILTM Cannes?

Ideally 16 weeks (4 months) before opening: for a show held in late November or early December, that means starting the project in early August. At minimum, allow 10 to 14 weeks for a custom stand and 6 to 8 weeks for a premium modular stand. The French summer break falls at the start of the schedule: settle the floor space and the brief before the summer, so the 3D design is approved in September and the stand is built and pre-assembled in our workshop in October.

Our team is based outside France: can you handle the stand and an evening event in Cannes?

Yes. Your English-speaking project manager coordinates your headquarters, your agency and the organiser, from brief to breakdown. The stand is built and pre-assembled in our 1,500 m² workshop near Paris, then delivered and installed at the Palais des Festivals by our own crews, within the slots set by the organiser. If you host your buyers in the evening, for a dinner or a party in Cannes, the same project manager takes care of it: allow €120 to €700 excl. VAT per guest, venue hire excluded, for projects from around €15k excl. VAT.

A trade show, a launch, an event in France?

Let’s prepare your next ILTM Cannes.

Tell us about your project in two minutes. An English-speaking project manager gets back to you within 48 h (business days) with a first creative and budget approach.

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Before you leave the stage…

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  • From €5k excl. VAT
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