420 m²
01
Nova Mobility
Tunnel Lumière
Paris Motor Show
2024
Corporate event
Product launch events
A product launch has a few minutes to win over the press, clients and social media. We design the reveal like a show: a strong concept, sets built in our own workshop, lighting designed around the product and filming ready for your social channels. Launching in France from abroad? We manage the venue, suppliers and permits locally.
- Attendance
- From 50 to 1,500 guests
- Indicative budget
- €120 to €700 excl. VAT per guest, venue excluded
- Recommended lead time
- 2 to 3 months ahead
- Coverage
- Paris, France & Europe
What we take care of
Put your product on stage, in front of the right people.
- Creative concept and reveal script
- Scenography, podium and product staging
- Sets and structures built in our workshop
- Lighting, LED screens, projection mapping and reveal effects
- Welcome for press, influencers and guests
- Photo and video coverage, ready-to-post content
- Coordination of the venue, security and catering
Formats
The formats we organise.
- Product reveal and press conference
- Launch evening for clients and distributors
- Influencer and creator event
- Opening of a site, showroom or store
- Launch pop-up store
- Launch during a trade show
Typical timeline
From brief to breakdown.
- D-3 monthsProduct brief, audiences and key message
- D-10 weeksReveal concept and venue choice
- D-8 weeksScenography, 3D and firm budget
- D-5 weeksSet fabrication and lighting programming
- D-1Build-up and full reveal rehearsal
- The dayWelcome, reveal, filming
- D+1Breakdown, content delivered
Our commitments
What makes the difference.
01
A choreographed reveal
Light, sound, video and movement are programmed and rehearsed so the product appears at the perfect moment.
02
The product as the star
Podium, materials and lighting are designed around the product, then built in our workshop.
03
Designed for social media
Photo spots, filming and short-form content: the event lives on online.
04
Confidentiality
Controlled access, discreet build-up and non-disclosure agreements until the reveal.
Budget
Estimate your event in 30 seconds.
Indicative budget
Matching tier: Signature · €30k to €150k
€41,000 to €65,000 excl. VAT, design, production, technical crew and show control included
€5k€1M+
Indicative range: design, production, technical crew and show control included.
Get a detailed proposalExcludes venue hire, guest travel and accommodation. Non-binding estimate.
Projects
Projects that speak for us
FAQ
Your questions, answered.
How much does a product launch event cost?
Excluding venue hire, allow on average €120 to €700 excl. VAT per guest depending on the scale of the scenography and show, with a minimum of around €15k excl. VAT. Projection mapping or large LED screens drive the budget: the online estimator gives you a first range.
Can you keep the product secret until the reveal?
Yes: non-disclosure agreements, controlled access during build-up, closed-door rehearsals and strict content control until the reveal time.
Do you produce content for social media?
We plan photo and video coverage from the design stage: viewpoints, lighting and timing are designed so your teams can post as soon as the reveal ends.
Explore