Trade show · Paris

Your stand at the Paris Motor Show 2028

The Paris Motor Show is one of the oldest motor shows in the world and a major event for carmakers and new mobility players alike. Stands there are true stages: world premieres, press conferences, test drives and huge visitor flows. The 2026 edition drew 518,372 visitors. For October 2028 the organiser announces a longer format including two weekends and a new location, which has not been named yet.

Blue beams above a crowd
Next edition
Expected in October 2028, dates to be confirmed
Venue
Paris
Frequency
Every two years, in October (even years)
Visitors
General public, international press, mobility professionals

Next edition

Paris Motor Show 2028

Expected in October 2028, dates to be confirmed · Paris

in 23 months

Dates checked on 9 November 2026 on the official website, organised by Hopscotch Groupe. Rockstar Event is not the organiser of this show.

Date alert

Get notified of the Paris Motor Show 2028 dates

We will email your timeline as soon as the dates are published. Your email and company name are all we need.

Enter a valid email address.

Required field.

The challenges

Making your stand a success at the Paris Motor Show

Our advice

Think of the stand as a film set: visitor journey, photo spots, dedicated lighting for each model and separate press and VIP areas. Vehicle move-in logistics and build-up times are critical.

  1. 01Orchestrating reveals and press conferences
  2. 02Handling very large visitor flows
  3. 03Turning every vehicle into a spotlit work of art

Turnkey

Your stand builder for the Paris Motor Show 2028: from 3D design to breakdown

We know the technical rules and constraints of Paris. You deal with one English-speaking contact, from first brief to breakdown.

  • Analysis of your location and hall visitor flows
  • Creative concept and photorealistic 3D renderings
  • Technical file and paperwork with the Paris Motor Show organiser
  • Fabrication in our workshop and pre-assembly
  • Transport, build-up and breakdown by our own crews
  • Storage and reuse for the next edition

Our custom stands in Paris

Formats we build

Custom buildPremium modularEco-designedImmersiveGroup pavilion

A client evening during the Paris Motor Show?

Partner dinner or cocktail reception for your clients: our event agency in Paris designs it alongside your stand, with one project manager for both.

Request a quote for your evening

FAQ

Your questions, answered.

When is the Paris Motor Show 2028?

The Paris Motor Show 2028 is expected in October 2028 (Paris); exact dates are still to be confirmed.

Is there a Paris Motor Show in 2027?

No: the Paris Motor Show takes place every two years, in October (even years). The next edition is expected in October 2028, dates to be confirmed.

How much does a stand at the Paris Motor Show cost?

Design, build, installation and dismantling included, allow €82k to €240k excl. VAT for a 200 m² stand, €115k to €340k excl. VAT for a 300 m² stand and from €190k excl. VAT for a 500 m² stand. Floor space, charged per m² by the organiser, and its technical services (electricity, rigging) come on top.

Do you handle vehicle lighting?

Yes. Our lighting designers create dedicated lighting for each model, with programmed cues for reveals and key moments.

Can you produce the press conference on the stand?

We produce everything: stage, sound and video control, filming, running order and rehearsals with your spokespeople.

A trade show, a launch, an event in France?

Let’s prepare your next Paris Motor Show.

Tell us about your project in two minutes. An English-speaking project manager gets back to you within 48 h (business days) with a first creative and budget approach.

Request a quote

Before you leave the stage…

  • Stands · events · showrooms
  • From €5k excl. VAT
  • Reply within 48 h

Get your free estimate.

Project, industry, first name, email: that is all. An English-speaking project manager sends you a budget range and creative ideas within 48 h.

Tell us about your project.

Choose your industry.

Required field.

Enter a valid email address.

Prefer to talk? +33 6 08 54 12 63 · WhatsApp