Nova Mobility
Tunnel Lumière
420 m² where every vehicle takes the stage.
The brief
For its first Paris Motor Show, Nova Mobility, a young electric vehicle maker, had to hold its own against the historic brands. The goal: an event-stand able to host the opening press conference, then thousands of visitors a day, without losing its sense of exclusivity.
The idea
A 38-metre tunnel of light runs through the stand: 1,400 linear metres of DMX-controlled LED accompany each vehicle as if on stage. The flagship model’s reveal is choreographed every hour, and a secluded private lounge hosts fleet and press meetings.
Production
Custom aluminium frame, two motorised turntables, backlit stretch ceiling, resin floor poured in modules in the workshop. Lighting programming and content produced with our technical partners, full rehearsals during pre-assembly.
Timeline · 18 weeks
- W-18Pitch & concept
- W-153D design & lighting mock-up
- W-12Engineering & safety file
- W-10Fabrication & metalwork
- W-4Lighting programming & content
- W-2Pre-assembly & rehearsals
- W-1Round-the-clock build-up (8 days)
- DOpening press conference
Installation
Eight days of round-the-clock build-up, vehicle delivery and lighting set at D-2, full dress rehearsal of the press conference the day before. Curtain up with zero delay.
We wanted a stand with the aura of a concept car launch. The team held an impossible schedule with Olympic calm.
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Team on the project
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