96 m²
01
Maison Orvane
La Serre Ambrée
Maison&Objet
2025
Trade show · Paris
Your stand at Who’s Next 2027
Since 1994, Who’s Next has brought the new womenswear collections to Paris: ready-to-wear, accessories, jewellery, beauty and lifestyle, twice a year, in January and September, over three days at Paris Expo Porte de Versailles. Its organiser, Groupe WSN, reports around 1,200 exhibiting brands and 38,000 visitors per edition, 70% of them retail buyers: multi-brand stores, department stores, e-commerce, agents and buying offices. The show always runs alongside Bijorhca, dedicated to jewellery, watches and technical industries, and, depending on the season, Interfilière Paris and the Salon International de la Lingerie. With so many brands to see, buyers decide fast where to stop: your stand must convey your world from the aisle, then give them time to place an order.
- Next edition
- 16 to 18 January 2027
- Frequency
- Twice a year, in January and September
- Visitors
- Buyers from multi-brand stores and department stores, e-commerce, agents and buying offices, stylists, trend agencies, journalists and fashion schools
Next edition
Who’s Next 2027
16 to 18 January 2027 · Paris Expo Porte de Versailles
in 3 months Time to get started
12 weeks left: still possible with a tight schedule or a premium modular stand. Contact us quickly.
Dates checked on 18 October 2026 on the official website, organised by Groupe WSN. Rockstar Event is not the organiser of this show.
Free timeline
Exhibiting at Who’s Next 2027?
Get your personalised timeline: every deadline, from design to build-up, calculated from the show dates.
Sent! Your timeline is on its way by email. Here are the key steps:
- 18 July 2026 Brief, budget and booking your space with the organiser (start now)
- 26 September 2026 Design kick-off: latest recommended date for a custom stand (start now)
- 24 October 2026 3D design sign-off and technical file sent to the organiser
- 7 November 2026 Technical orders (power, rigging, internet, badges) before the organiser’s deadlines
- 21 November 2026 Stand fabrication in our workshop
- 26 December 2026 Pre-assembly, quality control, printed and digital content ready
- 13 January 2027 On-site build-up by our crews
- 16 January 2027 Show opens
- 19 January 2027 Breakdown, then storage of your stand for the next edition
The challenges
Making your stand a success at Who’s Next
Our advice
Think of the stand as a boutique that sells only your brand: an open front, two or three looks that sum up the season, rails with room to breathe and lighting that respects colour. Fewer pieces up front and the rest in the storeroom works better: buyers judge your world at a glance, then sit down to see the collection in detail. Add a full-length mirror and, for jewellery and watches, counter-height showcases, dedicated lighting and a table mirror.
- 01Making your collection readable from the aisle among some 1,200 brands: a few looks up front, uncluttered rails and lighting true to colours and fabrics
- 02Turning a visit into an order: a quiet seated area to go through the collection with a buyer, and storage for samples and documentation
- 03At Bijorhca, showing small pieces up close and keeping them safe: lockable showcases, close-up lighting, secure storage
Turnkey
Your stand builder for Who’s Next 2027: from 3D design to breakdown
We know the technical rules and constraints of Paris Expo Porte de Versailles. You deal with one English-speaking contact, from first brief to breakdown.
- Analysis of your location and hall visitor flows
- Creative concept and photorealistic 3D renderings
- Technical file and paperwork with the Who’s Next organiser
- Fabrication in our workshop and pre-assembly
- Transport, build-up and breakdown by our own crews
- Storage and reuse for the next edition
Formats we build
Custom buildPremium modularEco-designedImmersiveGroup pavilion
A client evening during Who’s Next?
Partner dinner or cocktail reception for your clients: our event agency in Paris designs it alongside your stand, with one project manager for both.
Projects
Projects that speak for us
FAQ
Your questions, answered.
When is Who’s Next 2027?
Who’s Next 2027 takes place from 16 to 18 January 2027 (Paris Expo Porte de Versailles). Dates checked on the organiser’s official website on 18 October 2026.
How much does a stand at Who’s Next cost?
Design, build, installation and dismantling included, allow €5k to €10k excl. VAT for a 6 m² stand, €7.5k to €18k excl. VAT for a 12 m² stand and €18k to €48k excl. VAT for a 36 m² stand. Floor space, charged per m² by the organiser, and its technical services (electricity, rigging) come on top.
When should we start our stand for Who’s Next?
Ideally 16 weeks (4 months) before opening: late September for the January edition, mid-May for the September one. At minimum, allow 10 to 14 weeks for a custom stand and 6 to 8 weeks for a premium modular stand. Each edition has its pitfall: the year-end holidays fall in the middle of the January schedule, and the summer break shortens the weeks just before the September build-up. Get the 3D design and plans approved before these breaks.
Can we keep the same stand for January and September?
Yes, and at a show held twice a year it is often the smartest choice. With a premium modular stand, the structure, furniture and lighting stay the same; only the graphics and styling change with the collection. Allow €7.5k to €9.5k excl. VAT for 12 m² in Premium finish, design, build, transport, installation and dismantling included, floor space excluded. We store the stand between editions and reinstall it at Paris Expo Porte de Versailles the following season.
We show jewellery or watches at Bijorhca: how do you display and protect the pieces?
We design lockable showcases sized to your pieces, with close-up LED lighting that makes metal and stones shine without heat. The counter includes secure storage for stock and display trays, plus a table mirror for fittings. If you supply raw materials, components or displays in the Bijorhca Elements area, we plan sample tables and screens to show your processes instead.
Our brand is based abroad: how do you work?
The show draws a very international crowd: according to the organiser, half of its visitors come from abroad. Your English-speaking project manager coordinates your team, your headquarters and your agency. We design the stand in 3D, build and pre-assemble it in our 1,500 m² workshop near Paris, then install and dismantle it at Paris Expo Porte de Versailles with our own crews: you arrive to a finished stand, rails and showcases in place. For signage everyone can read, we set your texts in French and English.
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