Groupe Novi
Three Beauty Brands
An 18 m² stand for Pür Eden, Les Senteurs Gourmandes and Jozz Beauty, designed and built end to end, and planned for reuse the following year.
The brief
Groupe Novi, based in Bordeaux, showed three of its brands at the TFWA World Exhibition in Cannes, the global travel retail event: Pür Eden skincare, inspired by organic aromatherapy, Les Senteurs Gourmandes fragrances and Jozz Beauty make-up. The challenge: give three very different brand worlds their own space on 18 m², in front of airport retail and duty free buyers.
The idea
One area per brand, tied together by a common light wood base. For Pür Eden, a deep green wall with backlit shelves and a display column that carries the brand into the aisle. For Les Senteurs Gourmandes, a large floral lightbox, a run of gift sets and, at the heart of the stand, a tiered LED-lit counter showcasing the whole fragrance collection. For Jozz Beauty, a large-format visual and a high table to welcome buyers.
Production
We handled everything: 3D design, fabrication in our workshop near Paris (light wood finish furniture, tiered counter with built-in LED lighting, backlit shelves, large-format lightboxes, display column), printing of the visuals, track lighting and transport to Cannes.
Installation
Build-up and dismantling by our crews at the Palais des Festivals et des Congrès in Cannes. The stand was designed to be stored and rebuilt for the next edition: the client keeps the furniture and lightboxes, and only the visuals change.
The stand was a real success with the teams, thank you so much for your work! I have already passed your contact on internally to the people who were interested.
A similar project?
Exhibiting at the TFWA World Exhibition or a similar show? Tell us about your project: we reply within 48 h with a first approach and a budget range.
Team on the project
Next project · Kynos Robotics
Motion Lab →