96 m²
01
Maison Orvane
La Serre Ambrée
Maison&Objet
2025
International trade show · Dubai
Your stand at Beautyworld Middle East 2026
Beautyworld Middle East is the gateway for beauty brands to the Gulf, Africa and Asia: more than 2,500 exhibitors from 68 countries meet in Dubai. Many exhibit within national pavilions: your stand must assert a premium French signature and make it easy to meet distributors.
- Next edition
- 6 to 8 October 2026
- Venue
- Dubai World Trade Centre, Dubai (United Arab Emirates)
- Frequency
- Every year, in autumn
- Visitors
- Beauty distributors, buyers and brands from the Middle East, Africa and Asia
Next edition
Beautyworld Middle East 2026
6 to 8 October 2026 · Dubai World Trade Centre, Dubai (United Arab Emirates)
in 4 days Time to get started
The show opens very soon: for a last-minute solution (modular stand, graphics, furniture), call us.
Dates checked on 25 September 2026 on the official website, organised by Messe Frankfurt Middle East. Rockstar Event is not the organiser of this show.
Free timeline
Exhibiting at Beautyworld Middle East 2026?
Get your personalised timeline: every deadline, from design to build-up, calculated from the show dates.
Sent! Your timeline is on its way by email. Here are the key steps:
- 7 April 2026 Brief, budget and booking your space with the organiser (start now)
- 16 June 2026 Design kick-off: latest recommended date for a custom stand (start now)
- 14 July 2026 3D design sign-off and technical file sent to the organiser (start now)
- 28 July 2026 Technical orders (power, rigging, internet, badges) before the organiser’s deadlines (start now)
- 11 August 2026 Stand fabrication in our workshop (start now)
- 15 September 2026 Pre-assembly, quality control, printed and digital content ready (start now)
- 3 October 2026 On-site build-up by our crews
- 6 October 2026 Show opens
- 9 October 2026 Breakdown, then storage of your stand for the next edition
The challenges
Making your stand a success at Beautyworld Middle East
Our advice
Think travel from the design stage: light elements that are easy to dismantle and ship, and graphics that make the show. Plan for shipping times and local build-up rules.
- 01Asserting a strong brand identity within a pavilion or a busy hall
- 02Welcoming international distributors in the right conditions
- 03Organising production and logistics far from France, on tight deadlines
Turnkey
From 3D to breakdown, in Dubai.
We know the technical rules and constraints of Dubai World Trade Centre, Dubai (United Arab Emirates). You deal with one English-speaking contact, from first brief to breakdown.
- Analysis of your location and hall visitor flows
- Creative concept and photorealistic 3D renderings
- Technical file and paperwork with the Beautyworld Middle East organiser
- Fabrication in our workshop and pre-assembly
- Transport, build-up and breakdown by our own crews
- Storage and reuse for the next edition
Formats we build
Custom buildPremium modularEco-designedImmersiveGroup pavilion
Projects
Projects that speak for us
FAQ
Your questions, answered.
When is Beautyworld Middle East 2026?
Beautyworld Middle East 2026 takes place from 6 to 8 October 2026 (Dubai World Trade Centre, Dubai (United Arab Emirates)). Dates checked on the organiser’s official website on 25 September 2026.
How much does a stand at Beautyworld Middle East cost?
Design, build, installation and dismantling included, allow €6k to €14k excl. VAT for a 9 m² stand, €17k to €48k excl. VAT for a 36 m² stand and €24k to €70k excl. VAT for a 54 m² stand. Floor space, charged per m² by the organiser, and its technical services (electricity, rigging) come on top.
Do you build stands in Dubai?
Yes. We design the stand, then adapt to the country: building it in our workshop near Paris and shipping it, or producing it ourselves on site with the support of local workshops. Installation is carried out by our crews and our partners on site, led by our project manager, in coordination with the organiser.
Can you work within a national pavilion?
Yes. We adapt your space to the pavilion’s graphic and technical rules while showcasing your brand.
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